My career in product developed out of a need for more design hands as my org approached launch. But before that, I carry a rich progression of visual design roles which culminated as creative manager for Spoonflower’s brand marketing team. I managed our in-house design team, created and oversaw multiple campaigns for B2C transactions, and planned creative direction for 35+ promotional periods. While revenue was my team’s primary focus, I also managed the brand integrity, created designs for packaging and paid placements, as well as led the graphic design team. My foundation in brand systems now informs how I design scalable, cohesive product experiences.