Work across multiple product squads at Candid.org, where I lead complex, data-heavy features from problem definition through launch. My work focuses on decision-making under constraint—balancing user needs, business goals, and technical realities in a platform used by millions across the social sector.
Experience
I’ve operated as the sole designer embedded across three product squads, owning design strategy and execution for complex initiatives spanning B2B, B2C, and enterprise users. I partner closely with PMs and engineering leads to define scope, prioritize tradeoffs, and ship features that directly impact revenue and user trust. Leveraging my marketing design background, I am empowered to craft UX copy and simplify user journeys for optimal engagement.
3
squads
1
designer
per squad
UXR
at every step
Impact at Candid.org
$35K
Directly contributed to revenue in 2025
revenue generated
over 60 days
20+
Delivered new features to market
features shipped
210K
features used each visit
daily users impacted
Candid has B2B, B2C and enterprise software serving the nonprofit and funder space. With 210K users daily, it is the industry-leader in social sector data, and the tools help millions to get the information they need to do good. The data-rich platform features my work for data visualization, federal and state compliance displays, detailed grant information, AI tools and more.
Recent initiatives I led contributed directly to revenue growth, improved search efficiency, and increased confidence in grant discovery.
Challenge: Providing complex data in a simple-to-read interface that didn’t read as a reputation dark spot but provided critical context for users to make their own inferences about an organization.
Solution: I enhanced our compliance widget that surfaces critical data clearly while maintaining readability. This enables users to make informed decisions quickly and helped the platform generate $35K over 60 days.
Case Studies
Search experience
Context
Candid search anchors software that previously required two products. The new platform required search results that balance competing personas, pull from massive datasets, and manages performance constraints without fragmenting the experience. How would we add in data that was critical to one audience without bogging down the experience for all?
Challenge
Core personas value different data—nonprofits want grant details, foundations want complete profiles and organizational focus.
Role and approach
Worked closely with PMs and engineers to refine search flows, determine which data to prioritize for different personas, and ensure technical feasibility. My focus was on visual hierarchy, interaction design, and tradeoff decisions to simplify complex data retrieval.
Advocated for interactive preview panes to allow users to access persona-specific details without leaving search results. Suggested tradeoffs between speed and content density to improve usability across user types.
Decision and influence
Incorporated feedback from user testing (2 prototypes, 20 users) to refine clarity and accessibility. Leave critical content visually prominent in the search result. Add interactivity with a preview pane that offers tailored content for each user’s needs.
Solution
Keep our users anchored in their journey while easily referencing information quickly. The design was added to our design system as a component for scale.
Candid features this experience as a paid upgrade feature, serving as a value add and subscription funnel.
- ✅ 2 prototype designs tested
- ⏩ 75% faster data retrieval
- ⭐️ 4/5 score for user satisfaction
- ⏱️ 6 weeks from concept to launch
- 🚀 Launched to paid subscribers
Key takeaway
- Demonstrated judgment in balancing competing needs, technical constraints, and user outcomes, while collaborating effectively with PMs and engineering.
Funder recommendations
Context
Users needed a clear way to evaluate how well search results matched their organizational mission, based on submitted data.
Challenge
The interface had to communicate alignment clearly, stand out visually, and avoid overwhelming users, while supporting both nonprofits and foundations.
Role and approach
Collaborated with PMs, engineers, and UXR to refine concepts, test prototypes, and make tradeoff decisions. My contributions included visual hierarchy, interaction patterns, and design recommendations to ensure clarity and usability.
Decision and influence
- Explored competitor-inspired and original design concepts, selecting 3 prototypes for user testing with 20 participants.
- Worked with engineering to implement the preferred solution while balancing platform constraints and scalability.
Solution
Design that emphasized visual clarity and transparency, capitalizing on market mindshare and prioritizing the information most critical for users’ decision-making.
- ✅ 3 prototype designs tested
- 👥 20 users participated in testing
- 💡 1 design chosen by majority preference ( 71%)
- ⏱️ 3 weeks from concept to launch
- 🚀 Launched to all subscribers
Key takeaway
- Demonstrated senior-level judgment by making design decisions within a collaborative team, balancing user needs, business goals, and technical constraints, while delivering measurable impact quickly.
ONGOING WORK:
eCommerce experience
Context / challenge
Subscription maintenance workflows were constrained by Salesforce platform limitations, creating friction for users updating or maintaining subscriptions.
Role and approach
Leads redesign of subscription maintenance flows under Salesforce platform constraints, bridging gaps between design system and engineering limitations. Streamlines user journeys, reduces visual clutter, and optimizes flows for task completion.
1
Reduce clutter: Simplified visual interface for clearer user focus
2
Map journeys: Optimized user flows for task completion
3
Bridge systems: Connected design system with platform constraints
Decision and influence
- Simplified the visual interface to reduce cognitive load while maintaining technical feasibility.
- Optimized task flows to reduce clicks and errors, balancing usability with platform constraints.
- Adapted design system components creatively to solve technical limitations and maintain consistency.
Solution
- Streamline subscription workflows, improving task completion and user clarity.
- Deliver design patterns that can be reused in future platform initiatives.
- Increase efficiency and satisfaction for users performing subscription management tasks.
Key takeaways
- Demonstrates problem-solving and influence by improving user workflows and enabling scalable solutions within a constrained technical environment.
Special projects & continuous learning
Quiz marketing experiment
Findings indicated a 25% increase in registrations for courses when users were presented with this flow.
UI
Hi-fi prototypes with multi-selection logic, showcasing advanced component design skills. Contributor to Candid design system and documentation.
components
Ongoing education
Completed UX Strategy, improving design workflows with AI , Creating (no code) Agentic AI and more.
kasey kyprianou 