Dutch born, Japanese raised art director based in Cape Town focusing on branding & design in expressive forms.

Dutch born, Japanese raised art director based in Cape Town focusing on branding & design in expressive forms.

  • Keomony Sen headshot

    "Kasey was curious, creative, and a great collaborator. She asked questions, pushed ideas further, and cared deeply about achieving the end goals."

    Mony Sen

    Marketing Manager at Candid

  • Keomony Sen headshot

    "Kasey was curious, creative, and a great collaborator. She asked questions, pushed ideas further, and cared deeply about achieving the end goals."

    Mony Sen

    Marketing Manager at Candid

  • Sonali Dhume headshot

    "What sets Kasey apart is her ability to infuse every design with unexpected, delightful touches while maintaining professional polish. Her workflow designs were particularly impressive—she transformed complex processes into intuitive, visually appealing diagrams that made stakeholder alignment seamless."

    Sonali Dhume

    Director of Product Management

  • Sonali Dhume headshot

    "What sets Kasey apart is her ability to infuse every design with unexpected, delightful touches while maintaining professional polish. Her workflow designs were particularly impressive—she transformed complex processes into intuitive, visually appealing diagrams that made stakeholder alignment seamless."

    Sonali Dhume

    Director of Product Management

  • Renee Iinuma headshot

    "Her extensive background means she comes with a range of perspectives, from marketing to user experience, and her rational and empathetic approach makes her excellent at what she does."

    Renee Iinuma

    Software Engineering Manager

  • Renee Iinuma headshot

    "Her extensive background means she comes with a range of perspectives, from marketing to user experience, and her rational and empathetic approach makes her excellent at what she does."

    Renee Iinuma

    Software Engineering Manager

  • Sarah Hamilton headshot

    "Her design leadership strengthened our processes, our system foundations, and our team culture. Kasey is a forward‑thinking, highly collaborative designer who makes every team better. "

    Sarah Hamilton

    Product ManageR

  • Sarah Hamilton headshot

    "Her design leadership strengthened our processes, our system foundations, and our team culture. Kasey is a forward‑thinking, highly collaborative designer who makes every team better. "

    Sarah Hamilton

    Product ManageR

Hello there,
I’m Kasey.

I design systems that amplify humans making impact.

My work helps people start nonprofits, win grants, support themselves selling art, and survive the throws of parenthood. I design behavior-driven experiences that reduce friction, support decision-making, and enable change.

With 15 years of experience across higher education, marketplaces, and nonprofits, I solve complex, real-world problems through product systems that feel human.

WHERE I THRIVE

Activation & onboarding

Complex decision flows

Subscription & account systems

Behavioral UX

Outside of work, you can find me watching a documentary, trying my hand at anything creative, and convincing my family to go on a new adventure.