Candid
Candid requires a range of creative work to communicate the data necessary for non-profits to thrive. Connecting organizations in need of funding with resources is at the core mission of the organization. As part of a dedicated design team, I created visual designs for marketing, web, video and webinars to propel this mission. Some key achievements for this team included building a dedicated illustration library for our e-learning and social media team, leading a quiz marketing campaign, and initiating a project management process with product marketing to streamline workflow.
As we approached launch in 2025, my role pivoted to product designer were I provided dedicated UI/UX design to our AGILE feature teams for app.candid.org. I
Spoonflower
As creative manager for Spoonflower’s brand marketing team, I created and oversaw multiple campaigns for B2C transactions. While revenue was my team’s primary focus, I also managed the brand, created internal designs for packaging and paid placements, as well as lead the graphic design team.
The Spoonflower brand is:
- Inclusive, empowering, and authentic
- Focused on transparency and committed to sustainability
- A collaborative space where artists, designers, and makers meet to create something wonderful together
Creating a look and feel for over 50 promotions each year, Spoonflower required attractive and efficient creative direction to compliment revenue goals. Google slide decks as well as Powerpoint presentations outlined image needs, colors, and content blocks for these sales.
I regularly planned and created the visual content for these weekly comprehensive promotional campaigns–featuring paid/organic social content, web hero graphics and links, digital ads, email design and often, coordinating story content for social media channels.
Each campaign received a mood board and photography needs or assets. These were shared with the larger brand marketing team to foster collaboration and buy-in.
Staying Relevant
Because Spoonflower is a modern and creative brand–we followed trend tracking tools like WGSN and Pinterest carefully to capture audience searches and reiterate attractive design.
Campaign Design
Capturing our customer’s attention is crucial to supporting revenue goals. Both static and motion graphics were used to intrigue and delight our audience. Samples of these designs are below.
Critical to our email efforts, we created both mobile and desktop versions of each campaign (in multiple languages) to optimize visibility of the brand. Live text is used as much as possible and all images have alt tags.
Web Content
The Spoonflower.com site is home to rotating content that includes current promotions, upcoming releases, and recent events. The homepage content occupied the most prominent space on the website and required review for ADA compliance as well as readability.
Traditional Advertising
Spoonflower partners with global print and digital partners to spread awareness of the brand to creatives and artist. These ads must represent the brand, while also capturing the various target audiences that our products service. The below designs were shared across the globe in print, web and social media.
In addition to photography and motion design, I edited video work for our soft-content platforms, the Spoonflower blog and instagram channel. These videos provided value-based content to our customers, amplifying the brand as a valuable resource to creatives and the go-to storefront for multiple creator needs.
See past creative direction during my time at NC State University
kasey kyprianou 